Real Estate Digital to Power Portals for Central Penn Multi-List and Greater Tyler Association of REALTORS
Deals Feature Integration with Select Components of RED’s Premium Suite of rDesk Products, Services and LPS’ Paragon MLS
01.13.2012 – Aliso Viejo, Calif. – Today Real Estate Digital (RED) announced it will power the consumer-facing websites of two multiple listing services (MLS): Pennsylvania’s Central Penn Multi-List and the Greater Tyler Association of REALTORS in Texas. The first fruits of a joint marketing agreement between RED and LPS MLS Solutions, the deals feature the seamless integration of RED’s consumer-facing MLS portal with LPS’ Paragon MLS system.
Agents with both MLS organizations will gain access to RED’s rDesk® IDX solution and the rDesk dashboard to help capture and route real estate customer leads to their membership. Additionally, the Real Estate and Living Media Network (REALM), RED’s online advertising service, will operate the two MLS’ online advertising footprints through both consumer-facing portals as well as select B2B channels.
“For us, this was always about more than just building a website. Anyone could have done that,” said Central Penn Multi-List CEO Robbin Crossley. “We turned to RED because we were looking for a complete solution that could integrate with our MLS system, provide a top-of-the-line IDX solution and give our members a robust lead generation system. Put together, RED was clearly the best choice for us to partner with.”
“Our technology is designed to meet the needs of real estate professionals across the entire spectrum of the industry – from the largest national franchisors to regional MLS organizations,” said RED’s Chief Product and Technology Officer John Hensley. “Ultimately, it all boils down to giving professionals the tools to do their jobs to the best of their abilities and consumers the best of all possible experiences, and RED is committed to delivering both.”
About Real Estate Digital
Real Estate Digital is the leading provider of truly integrated technology, media and data solutions to real estate franchisors, brokerages, agents and MLS organizations and associations. Its offerings include rDesk® Websites, Real Estate & Living Media®, reDataVaultTM, TransactionPoint®, DocCentralTM, FormCentralTM, MLS Portal, Neighborhood and School Reports, rDesk® CRM, rDesk® CMA and rDesk® IDX. The company has relationships with over 400 MLS organizations, 350 broker companies, nearly 60 settlement services companies and more than 250,000 real estate professionals. Visit us on the web at realestatedigital.com, and follow us on Twitter: @re_digital
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