RED Takes Denver Metrolist Consumer Facing MLS Site Live
Site Maximizes Consumer Experience, Greatly Improves Lead Conversion for Agents, Brokers
1.12.2012 – Aliso Viejo – Real Estate Digital (RED) announced the launch of the newly designed consumer-facing property listings site the company developed for Metrolist – the largest real estate Multiple Listing Service (MLS) serving Colorado. Focused on maximizing the consumer experience, the new site (recolorado.com) features easy to use, yet incredibly powerful tools and is fully mobile-optimized to meet the needs of today’s tech savvy homebuyers.
“Metrolist partnered with RED because we knew their technology was superior,” said James T. Wanzeck, Board Chairman of Metrolist. “When it comes to lead generation, the RED MLS Portal is unparalleled. Its search engine optimization tools, together with relevant content, help generate more traffic, which translates into more leads for our members. The new site will be a huge improvement for both our members and to homebuyers across the Denver metro area.”
RED’s MLS Portal leverages Metrolist’s listing data to provide the most localized and up-to-date content, including current property status and open house information – a distinct value-add for Metrolist’s 16,000 real estate professional members. For the homebuyer, Metrolist boasts features such as alerts to notify consumers when potential properties become available, home valuation information and a searchable rental database coming in early 2012.
“The conversion rate on our sites are so much higher because they’re designed by real estate industry experts, but with the consumer’s experience as the primary goal,” said John Hensley, RED’s Chief Product and Technology Officer. “We give homebuyers what they need: aerial-view maps with rooftop accuracy and parcel line overlays, custom searches tailored to regional and market specifics, enhanced listings with school and neighborhood data, driving directions – everything necessary to make informed decisions, and all literally in the palms of their hands. It’s no exaggeration to say that the new Metrolist is the very model of the modern MLS site.”
The new consumer-facing portal site for Metrolist is recolorado.com.
About Real Estate Digital
Real Estate Digital is the leading provider of truly integrated technology, media and data solutions to real estate franchisors, brokerages, agents and MLS organizations and associations. Its offerings include rDesk® Websites, Real Estate & Living Media®, reDataVaultTM, TransactionPoint®, DocCentralTM, FormCentralTM, MLS Portal, Neighborhood and School Reports, rDesk® CRM, rDesk® CMA and rDesk® IDX. The company has relationships with over 400 MLS organizations, 350 broker companies, nearly 60 settlement services companies and more than 250,000 real estate professionals. Visit us on the web at realestatedigital.com, and follow us on Twitter: @re_digital
Metrolist is the largest MLS in the state of Colorado, supporting the largest network of REALTORS® with the most comprehensive database of real property listings. Realtor owned since 1984, Metrolist provides leading technology solutions to real estate agents and brokers to better serve buyers and sellers. More information about Metrolist is available at metrolist.com.
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