Larry Ross – Senior Vice President Data Aggregation
Larry Ross is the Senior Vice President Data Aggregation for Real Estate Digital. His responsibilities include management of the company’s Real Estate Listing Aggregation services, which provides listing data for numerous RED Broker and Agent products as well as Third Party Companies that utilize the RED Data Services for Data Aggregation. RED was previously known as LPS Real Estate Group and Fidelity National Real Estate Solutions before that, where he has been employed in the same position, beginning in 2004.
Immediately before joining Fidelity, Mr. Ross served as Executive Vice President of Realigent/HomeSeekers, where he also served as Vice President of Marketing, after joining the company in September 1997. An active participant in the early transition of Real Estate listings on to the Internet, Mr. Ross was responsible for increasing HomeSeekers available online listing count by 400%, over a three-year period.
From May of 1989 to June of 1996, Mr. Ross served as the Chief Operating Officer/Regional Director for Century 21 Region V. The region was comprised of the eastern half of Los Angeles County, Riverside County and San Bernardino County, California, one of the top five Century 21 Regions nationwide that were consistently ranked first in “per office” productivity. Mr. Ross was responsible for 185 offices with 7,000 real estate agents and managed a corporate staff of 35. He served as a Regional Director Representative to the National Advertising Fund committee, which helped set direction for the Century 21 advertising fund of $40 million and was one of three Regional Directors appointed to serve on the President’s National Top Brokers Task Force, which contributed input to the Chief Executive Officer of Century 21.
Mr. Ross was a California Real Estate Broker and Investor. He is a Graduate of San Jose State with a degree in Business Administration.