Ira’s Bio

Ira Luntz – VP Data Products

Most recently, Ira serves as SVP of Data Products with Real Estate Digital, LLC which has recently launched the industry’s first full featured contract and license management system to assist MLSs and brokerages in the licensing, management and delivery of MLS data, nationwide.

From 2001 through 2009 Ira also served as President and Director of the Real Estate Information Professionals Association (REIPA), an industry wide organization dedicated to maintaining open access to national public record data and the support of national MLS and public records data standards.

In April 2007, Ira joined a Greensboro, NC real estate technology company called Listingbook ( as Executive Vice-President. There, he oversaw the rapid expansion of their client collaboration system, helping it to grow to national status in two short years.

Ira Luntz has spent over twenty years as a nationally recognized expert in the field of real estate information systems, including software design and system integration. Between 1981 and 1996 Ira acted as Technical Director and Executive Vice-President of BORIS Systems- an early MLS company of 140 employees.